This month at a glance
Which accounts are quietly ordering less
Wholesale accounts rarely cancel. They order a little less each month until someone notices, usually six months late. This ranks all 34 accounts by where they are now against where they started.
3 accounts have been shrinking for six months or more
Marsa House, Nine Yards Kitchen and Terra Bakehouse are together ordering AED 8,522 less per month than at their own peaks — AED 102,264 a year at the current run rate. None of them has cancelled.
Marsa House
Where the margin actually is
Two ways of measuring the same three channels: how much coffee each one moves, and how much gross profit it earns. They don't line up, and the gap is the whole point.
Wholesale
Which way the mix is drifting
Blended margin is not a number you set. It is whatever falls out of the mix, and the mix moves on its own. This tracks both together, and projects the next quarter on the trend of the last six months.
Wholesale has taken 2.6 points of the mix in a year
What is in the warehouse, and how long it lasts
Weeks of cover at the current roast rate, set against what each lot cost to put on the shelf. Two origins need ordering this week. One has been sitting since January.
Two origins fall short before the next delivery can land
What the roaster gives back
Every batch this month, plotted by the yield it returned. The band is the 83–86% window these coffees should land in. One origin is not behaving like the others, and it is not the coffee's fault.
Guatemala is swinging nearly three times as wide as anything else
The shelf, ranked by what it actually earns
Every bag that left the building this month, by the coffee on the label. Change the sort and the order changes with it — the price ladder and the profit ladder are not the same ladder.